The Ministry of Interior (Israel) wanted two commercials for TV Broadcast in order to explain reforms being made to the structure of Local Government.
I knew immediately that I wanted to create a hand-crafted world for the project which would be colourful, innocent and tangible. Inspired by cardboard and paper, the project was ultimately created in Cinema 4D. I had the absolute pleasure to Write, Direct & Art Direct this project
Broadcast on Israeli National TV -2018-
Home Office - "Regional Councils"
Home Office - "District Councils"
Shanti House: Lina's Poem
Shanti House (Israel) is a charity that focuses on housing and rehabilitating homeless youth in Israel. With two homes that house over 100 children, Shanti House offers shelter, food and support for youth at risk, often exposed to mental, physical and sexual abuse.
This animation visualises a Poem written by “Lina”, a young girl taken in by Shanti House
Director: Amiel Kestenbaum Illustration: Elena Stein
A series of sit-com scenario digital adverts for the A/C brand “Electra”, featuring Israeli-Arab celebrities Iman Bassiouni (actor, presenter) & Mustafa Kablawi (journalist, writer).
Electra - 1 - "Economic"
Unlike Iman’s shopping bill, Electra aircon only costs 1 shekel a night
Electra - 2 - "Powerful"
Mustafa returns from work. He’s boiling. He’s about to turn on the Aircon, when Iman begs him to wait a second. She just needs to throw something on. Afterall, electra A/C is super powerful, and is serious about cooling.
Electra - 3 - "Quiet"
Mustafa is watching TV. Iman just wants to relax on the couch - it’s been a long day… She begins recounting the ins and outs of her day’s adventures, when Mustafa kindly reminds that she wanted to practice mindfulness in silence. Just like Electra - the quietest A/C in town.
Shanti House: Documentary
Shanti House is a Israeli Charity that provides food, shelter & support for any youths at risk between the ages 14-21. This promotional documentary tells the story of the Shanti House through the voices of the children that it houses.
Written & Directed by: Amiel Kestenbaum
Shanti House: Promotional Documentary
Gav Hauma - "Follow the Yellow Brick Road" - Channel 10
Opening Video Clip for Israel's Channel 10 Prime TV show, "Gav Hauma" featuring: Lior Shlein, Orna Banai, Tom Aharon, Ido Rosenbloom & Einav Galili.
Aired on May 20, 2017
Q House of Basics X JR Duty Free
Four Adverts created for Clothing Brand "Q - House of Basics", screened in JR Duty Free (Ben-Gurion Airport, Israel)
Q House of Basics - Salmon Groove
Q House of Basics - Thunder
Q House of Basics - The Beach
Q House of Basics - Submerged
TV Adverts for Passover 2019
ToysRUs - Saba melech
ToysRUs - Ima Alufa
Estée Lauder - The Real Me
The campaign "The Real Me" advertised Estée Lauder's Double Wear Nude Series, allowing the wearer to be herself without hiding behind heavy masks. The Behind the Scenes Advert gets close & personal with Israel's leading female celebrity figures as they reveal their "real" selves.
Client - Estée Lauder
Participants: Asi Levy (actor), Efrat Gosh (singer), Dorit Rabinyan (Author), Liraz Cherchi (actor/singer), Noam Frost (top model), Sandy Bar (top model), Roni Marchavi (actor), Shiraz Tal (top model), Taalin Abu-Hana (model).
Morel - Unleash The Music
Basse Broye Watches
Client - Basse Broye (Switzerland)
Luxury Hand-Made Swiss Mechanical Watches
Dial Watches X Sarah Dennis
Client - Dial Watches (London)
University of Ariel
Digital Advert for the University of Ariel (Israel)